Xiaohongshu(Red Note) Hot List Rules

Xiaohongshu Trending Topics

I. Introduction

To help users easily discover new lifestyle trends and happenings on the Xiaohongshu platform, explore diverse categories, and quickly find high-quality content, Xiaohongshu generates trending topic lists based on calculations derived from users' real-time activity and engagement. These lists highlight popular and trending content within the platform.

II. Listing Rules

• Listed topics focus on authentic life-sharing and emerging trends across various lifestyle categories. Through analysis of user search and interaction behavior, we select topics that fit the themes of "New and Hot Lifestyle Trends," "Popular Real-Life Moments," and "Trending Product Recommendations."
• Xiaohongshu's trending topic lists currently do not offer advertising placements, nor are trending topics or rankings commercially available for sale in any form.

III. Update Rules

• Trending topic lists are calculated in real-time and updated every minute.
• The ranking of trending topics within the list is updated every minute. Your Xiaohongshu trending topic list will be updated synchronously with each refresh.
• Due to real-time ranking fluctuations or feature testing, the content displayed on the list may vary between users.

IV. Ranking Rules

The ranking of trending topics considers search, dissemination, interaction, and click-through rate data. The popularity calculation formula is:

Search Popularity + Dissemination Popularity + Interaction Popularity + Click-Through Rate

• Search Popularity: Refers to search volume, based on a popularity model built on users' search behavior for trending topics.
• Dissemination Popularity: Refers to exposure, based on a popularity model built on the exposure of notes related to trending terms within the platform.
• Interaction Popularity: Refers to engagement, based on a popularity model built on user interactions (likes, comments, shares, and saves) with notes related to trending terms within the platform.
• Click-Through Rate: Refers to how often users click on trending terms on the trending topic list page.

V. Label Descriptions

(This section requires the content of the "Label Descriptions" section from the original Chinese text to be translated. Please provide this information for a complete translation.)

VI. Management Regulations

To maintain the health and integrity of the trending topic lists and promote the healthy development of the list ecosystem, we will manage the content of trending topics according to the Xiaohongshu User Service Agreement, the Xiaohongshu Community Covenant, and other relevant agreements, rules, and regulations. We will promptly address any illegal or harmful information.

VII. Feedback Channels

If you discover any instances or clues related to disrupting the trending topic ecosystem, violating trending topic rules, or improperly interfering with trending topics, please report them via email to [email protected]. The platform will take appropriate action based on the facts.