Updated: December 17, 2021 Effective: December 24, 2021
Dear Xiaohongshu users, welcome to our community! To create an authentic, positive, and diverse community atmosphere, we hope all users will abide by these guidelines and work together to maintain our community environment.
Xiaohongshu encourages users to publish content that aligns with contemporary mainstream social values.
1.1 Abide by the Constitution and laws and regulations. 1.2 Practice core socialist values. 1.3 Promote patriotism, collectivism, and socialism. 1.4 Disseminate correct historical, ethnic, national, and cultural perspectives. 1.5 Promote the fine traditions of Chinese culture. 1.6 Promote social morality, professional ethics, family and personal virtues, and respect public order and good customs. 1.7 Promote the scientific spirit and popularize scientific knowledge. 1.8 Advocate a positive, healthy, and progressive era and lifestyle.
Xiaohongshu will employ the strictest management measures to prevent any behavior within the community that violates laws and regulations or endangers national and social security.
2.1 Adherence to Fundamental Principles
The Xiaohongshu platform prohibits the publishing and dissemination of content containing the following information:
2.1.1 Content that violates the basic principles established by the Constitution. 2.1.2 Content that endangers national security, discloses state secrets, subverts state power, or undermines national unity. 2.1.3 Content that harms national honor and interests, such as damaging the image of the national flag or emblem. 2.1.4 Content that incites ethnic hatred or discrimination, or undermines ethnic unity. 2.1.5 Content that undermines national religious policies, or promotes cults and feudal superstition. 2.1.6 Content that spreads rumors, disrupts social order, or undermines social stability. 2.1.7 Content that disseminates obscenity, pornography, gambling, violence, homicide, terror, or incites crime. 2.1.8 Content that insults or defames others or infringes upon their legitimate rights and interests. 2.1.9 Content that promotes terrorism or extremism, or incites terrorist or extremist activities. 2.1.10 Content that insults or abuses the image of national heroes, denies or distorts their deeds, or glorifies or whitewashes aggressors and acts of aggression. 2.1.11 Content that attacks or slanders Party and state leaders, fabricates negative information about leaders, or misuses their images. 2.1.12 Content that violates public order and good morals, such as vulgar wedding pranks. 2.1.13 Content containing other elements prohibited by laws and administrative regulations.
2.2 Protecting the Legitimate Rights and Interests of Minors
To better fulfill its social responsibility to protect the legitimate rights and interests of minors, the Xiaohongshu platform has established a minor mode. This mode restricts browsing content and usage time, and prohibits live stream tipping and recharge functions. We have also formulated content management regulations concerning minors and will seriously address any content detrimental to the physical and mental health of minors, including but not limited to:
2.2.1 Content involving obscene or vulgar depictions of minors, such as displaying underage marriage, childbirth, or sexual assault. 2.2.2 Content involving violence or bullying against minors, such as acts of violence, abuse, corporal punishment, or school bullying. 2.2.3 Content involving the disclosure of minors' privacy, such as displaying minors' genitals or disclosing personal privacy. 2.2.4 Content involving minors engaging in undesirable behavior, such as religious indoctrination, alcohol consumption, smoking, or cult-like animations. 2.2.5 Content involving circumventing system supervision for minors, such as methods or strategies to bypass anti-addiction measures or minor mode. 2.2.6 Other content that endangers the safety and health of minors.
2.3 Resisting All Illegal Information
2.3.1 Prohibited dissemination of illegal content involving prohibited items, including but not limited to: drugs, prohibited medications, illegal tools (e.g., marijuana, opium, prescription drugs), investment and financial products, counterfeit currency, firearms, tobacco, explosives, VPN software, cheating programs, and other such content. Also prohibited is content involving prohibited activities, including but not limited to pyramid schemes, fetal sex identification, and selling counterfeit goods. 2.3.2 Prohibited posting of fraudulent or gambling information, including fraudulent information such as impersonating official customer service or legitimate websites, sending fraudulent winning notifications via SMS, private messages, or links, and engaging in "pig-butchering" scams. Also prohibited is providing information on gambling platforms or gambling-related services, such as links to gambling platforms, currency traders, intermediaries, and game currency recycling. Content related to gambling techniques or gambling tools, such as slot machines and marked cards, is also prohibited.
2.4 Resisting All Obscene and Vulgar Content
Prohibited information includes, but is not limited to:
2.4.1 Content that directly exposes or depicts human genitals. 2.4.2 Content that depicts or implicitly depicts sexual acts or is provocative or insulting. 2.4.3 Content that describes sexual acts, processes, or methods using sexually suggestive or provocative language. 2.4.4 Content showing individuals fully or partially nude, with only their limbs covering private parts. 2.4.5 Content with an invasion of privacy, such as upskirt photos, candid shots, or nipple slips. 2.4.6 Content with vulgar or provocative titles intended to attract clicks. 2.4.7 Text, audio, and video content deemed obscene and harmful to public morals and prohibited by relevant departments, including deleted scenes from movies. 2.4.8 Harmful information promoting one-night stands, wife swapping, or sexual abuse. 2.4.9 Erotic anime and novels. 2.4.10 Content promoting violence, malicious insults, or personal attacks. 2.4.11 Illegal advertisements for sex-related drugs and sexually transmitted disease treatments. 2.4.12 Maliciously spreading content that violates others' privacy. 2.4.13 Promoting links, pictures, text, etc., related to obscene or pornographic websites and online vulgar information.
Xiaohongshu prohibits sales practices that infringe upon the legitimate rights and interests of consumers or disrupt market order, prohibits the sale of high-risk content, and discourages the publishing of marketing or traffic diversion information, including but not limited to:
3.1 Transaction Practices
3.1.1 Practices that infringe upon the legitimate rights and interests of consumers, such as selling counterfeit or substandard goods, infringing on others' accounts and finances, or malicious harassment. 3.1.2 Practices that disrupt market order, such as false advertising, fake transactions, price fraud, and intellectual property infringement. 3.1.3 Publishing content related to the sale of high-risk items, such as cosmetic surgery and medical devices. 3.1.4 Publishing other content with marketing intentions, such as purchasing on behalf of others, reselling, and group buying.
3.2 Traffic Diversion
3.2.1 Publishing content that diverts traffic to personal contact information, such as phone numbers, WeChat IDs, email addresses, and physical addresses. 3.2.2 Publishing content that diverts traffic to other platforms, such as website links, QR codes, and watermarks.
Xiaohongshu discourages content involving unfriendly, deceptive, or dangerous behavior and prohibits any cheating information or behavior, including but not limited to:
4.1 Unfriendly/Inappropriate Content
4.1.1 Publishing content involving personal attacks or harassment of others, such as insults, verbal abuse, malicious provocation, and deliberate harassment. 4.1.2 Publishing content depicting uncivilized behavior, such as smoking in non-smoking areas, obstructing guide dogs, and spitting in public places. 4.1.3 Publishing content that severely affects user experience, such as bloody or terrifying cover images, clickbait titles, and inconsistencies between images and text. 4.1.4 Sharing products and content with no relevance, lacking genuine experience, failing to reflect true feelings, excessively referencing merchant guidelines, or overusing official promotional language. 4.1.5 Publishing other content that does not conform to public aesthetics.
4.2 Deceptive Behavior
4.2.1 Fabricating social rumors about public figures, such as terminal illnesses, deaths, or other false information. 4.2.2 Publishing content that contradicts common scientific knowledge, such as content in the areas of food safety and health preservation that has been debunked by official or authoritative institutions.
4.3 Dangerous Behavior
4.3.1 Dangerous behavior that is easily imitated, such as reckless driving, improper use of open flames, and interfering with elevators. 4.3.2 Dangerous behavior without safety warnings or protective measures, such as extreme sports without warnings and high-altitude activities without protective measures.
4.4 Cheating Behavior
4.4.1 Maliciously registering accounts, such as bulk registration. 4.4.2 Abusing privileges to register or open multiple accounts to engage in improper behavior such as disrupting or interfering with the order of the Xiaohongshu platform. 4.4.3 Publishing notes in an abnormal manner, such as batch publishing, high-frequency publishing, and automated publishing. 4.4.4 Generating false data through programs, scripts, manual manipulation, or other abnormal means or methods, such as fake follower counts, likes, collections, and comments. 4.4.5 Engaging in behavior that seeks improper benefits, harms the rights and interests of others, or interferes with the normal operation of the Xiaohongshu platform, either independently or through third parties, such as malicious framing and malicious reporting. 4.4.6 Other circumstances that disrupt the order of the Xiaohongshu platform, affect its fairness and authenticity, or are otherwise detrimental to the healthy development of the ecosystem.
Xiaohongshu prohibits all acts that infringe upon the legitimate rights and interests of others, such as impersonation, plagiarism, and unauthorized reproduction, including but not limited to the following:
5.1 Right to Name, Portrait Right, Reputation Right, and Right to Privacy
5.1.1 Unauthorized use of information, impersonating others to register accounts or using their names or profile pictures. 5.1.2 Damaging the reputation or goodwill of others by publishing false statements or spreading false information, such as about their relationships or negative business dealings. 5.1.3 Unauthorized publishing of others' personal privacy information, such as ID numbers, home addresses, medical history, and credit status.
5.2 Intellectual Property Rights and Other Rights
5.2.1 Publishing content that infringes upon others' copyright without authorization, such as videos, photos, and text. 5.2.2 Infringing upon others' registered company names, trademarks, trade names, and trade dress. 5.2.3 Publishing content that infringes upon others' patent rights without authorization, such as promising to sell patented products. 5.2.4 Unauthorized disclosure of trade secrets or other confidential information. 5.2.5 Publishing content intended to disseminate information about counterfeit or substandard goods.
6.1 Criteria for Determination
Users can be deemed in violation if any of the following conditions are met:
6.1.1 Manual review reveals violations of these guidelines. 6.1.2 Xiaohongshu's algorithmic system detects abnormal data after reviewing data over a certain period.
6.2 Violation Handling Measures
Based on its independent assessment of the facts (nature of the violation, severity, etc.), Xiaohongshu will independently determine and implement one or a combination of the following handling measures:
6.2.1 Content Handling: a. Deducting fraudulent data. b. Limiting display range. c. Prohibiting display. d. Pursuing legal responsibility according to law.
6.2.2 Account Handling: a. Restricting account functions, such as preventing cheating accounts from applying to become creators. b. Limiting display range. c. Account muting. d. Account suspension. e. Pursuing legal responsibility according to law.
7.1 Community Covenant: Xiaohongshu Community Covenant 7.2 Commercial Promotion Notes: Community Guidelines for Promotional Notes
When a Xiaohongshu user violates the Community Guidelines, the Xiaohongshu platform will take appropriate action and notify the user. Any objections to the handling results can be submitted through the app via Help & Customer Service > Note/Account Appeal.
Maintaining a positive community environment requires the collective efforts of all Xiaohongshu users. We encourage users to report any potentially violating content using the one-click reporting feature.
The Xiaohongshu platform will continuously adjust and modify the Community Guidelines based on laws and regulations and community management experience. To maintain a positive community atmosphere, the platform reserves the right to take action against any behavior that violates the Community Guidelines or disrupts the community ecosystem.